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The client, a global industrial goods company, commissioned a study of the Southeast Asia market and export strategy development to accelerate exports and drive profitable growth.
The project aimed to build a strategic view of which markets and customer segments offer the greatest potential, how to prioritize investment and resources, and what actions are required to capture the opportunity.
The work included a comprehensive market and competitive analysis of cutting-tool demand across Southeast Asia, an assessment of the business environment, the identification of high-potential customers and channel partners, and development of a go-to-market strategy and expansion roadmap with actionable initiatives, required resources, and a detailed timeline.
The opportunity
Southeast Asia is one of the fastest-growing regions for industrial goods globally.
The client views exports as a key growth driver for the brand, and by engaging ARC Group to conduct a comprehensive market study and identify priority opportunities would highlight high-potential segments and markets to focus resources on for faster, profitable growth.
Our Approach
ARC Group began with an internal as-is assessment with the client’s management team to understand the current setup, product portfolio, pricing, and channels.
We then estimated the total addressable market for industrial industrial goods across target countries and ran a comprehensive market study using primary and secondary research to assess market characteristics, trends and growth drivers, the competitive landscape, customer demand, and channel dynamics. ARC also assessed the business environment, risks, and trade regulations, and evaluated their implications for the client’s export activities.
Based on these findings and as-is assessment of the client’s current capabilities, ARC identified gaps between market shifts and the client’s current presence, recommended high-priority markets and segments, and mapped a go-to-market strategy covering entry model, operating and staffing structure, strategic pillars, initiatives, and a timeline to reach the company’s targets.
We also facilitated a strategy workshop with the client’s management and key stakeholders to present results and align the overall strategy.
The Impact
ARC Group delivered strategic insights on Southeast Asian market and highlighted clear gaps where the client can focus to capture near-term, profitable market share.
We recommended a go-to-market strategy that concentrates resources on the markets and segments with the highest win probability and margin, creating a clear path to profitable growth.
An action plan with timelines, milestones, and named owners was laid out, giving management and internal teams concrete next steps and practical guidelines for smooth execution.
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